Deborah B Farone
July 19, 2024 | The American Lawyer
'Undercurrent of Disrespect': How to Hold On to Your MarketersAs lawyers tend to model one another's behavior and take cues from leadership, if the managing partner is not supportive, a negative aura seeps into the culture.
By Deborah B. Farone
6 minute read
June 13, 2024 | The American Lawyer
Why Your Cool New Marketing Tech May Not WorkMarketing and business development budgets are limited for many, but technology without support is like installing a lightbulb in a home that has no electricity, Deborah Farone writes.
By Deborah B. Farone
6 minute read
March 17, 2020 | The American Lawyer
Legal Marketing in the Time of COVID-19What can we as a profession do to grow or, at the very least hold onto, business during the time of COVID-19?
By Deborah B. Farone
6 minute read
March 28, 2019 | The American Lawyer
Which Disconnects Are Holding Your Firm Back?A series of marketing-related gaps and mismatches are limiting many firms.
By Deborah B. Farone
8 minute read
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