May 02, 2019 | The American Lawyer
Marketers Should Help Steer Law Firms' Strategic Planning ProcessesMarketing can and should be a critical partner in the strategic planning process from inception to implementation.
By Mary K Young
7 minute read
September 18, 2018 | Law.com
Law firms need to consider a range of options for achieving their aspirationsWhy laterals and combinations are options many firms pursue
By Mary K Young and Kent Zimmermann
8 minute read
October 29, 2007 | National Law Journal
What Clients WantThe way that clients choose and keep their law firms depends on a firm�s ability to supply the basics � and to provide a few little services that may come as a surprise.
By E. Leigh Dance, Norm Rubenstein, and Mary K Young
11 minute read
November 05, 2007 | Texas Lawyer
Are You Being Served? Pull Away From the Pack By Anticipating and Meeting Clients' NeedsDemonstrating higher attorney retention rates is one way firms demonstrate a commitment to meeting their clients' needs.
By e. Leigh Dance, Norm Rubenstein And Mary K Young
11 minute read
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