Strategy

May 01, 2023 | Legaltech News

Are AI tools going to erase the need for marketing experts and content writers in legaltech? The simple answer is no.

By Melissa "Rogo" Rogozinski, RPC Strategies LLC

6 minute read

April 13, 2023 | Legaltech News

Five questions to ask—besides the usual considerations like interest rates, balance requirements, monthly charges, and other specific business needs—when zeroing in on the right financial institution for your legal tech startup.

By Melissa "Rogo" Rogozinski, RPC Strategies LLC

4 minute read

March 14, 2023 | Legaltech News

It is important to conduct your own due diligence on the background of the founder and leadership team, their practical knowledge of the legal industry, marketing and sales resources employed and the message they are sending through their content and tech stack.

By Melissa "Rogo" Rogozinski, RPC Strategies LLC

5 minute read

February 23, 2023 | Legaltech News

Pro-tips from legal marketing and sales executives for pre- and post-event marketing and sales strategies to help you get the most out of industry events you're attending this conference season.

By Melissa "Rogo" Rogozinski, RPC Strategies LLC

6 minute read

December 05, 2022 | Legaltech News

At a time when legal tech startups need to work harder to prove themselves to investors, having the right team, timing, funding, growth strategies, and agility can make all the difference.

By Melissa "Rogo" Rogozinski, RPC Strategies LLC

6 minute read

November 15, 2022 | Legaltech News

Legal technology investors are interested in the next big legal tech breakthrough, but want to invest in tech that has been expertly evaluated and likely to result in positive ROI.

By Melissa "Rogo" Rogozinski, RPC Strategies LLC

5 minute read

September 27, 2022 | Legaltech News

While the reality of a recession remains to be seen, legal tech companies should be preparing for an economic downturn by pursuing strategic marketing strategies that allow them to better connect with their customers.

By Melissa "Rogo" Rogozinski, RPC Strategies LLC

5 minute read

August 29, 2022 | Legaltech News

Generating leads is essential for any business, but making sure they are qualified is just as important. The more qualified leads you generate, the more successful your business will be.

By Melissa Rogozinski and Samantha Fow, RPC Strategies

7 minute read

July 26, 2022 | Legaltech News

What happens when the deal is done, and the project is handed off to the client success team? Here are four ways your client success team can support retention and revenue growth after the sale has been made.

By Melissa "Rogo" Rogozinski, RPC Strategies LLC

6 minute read

June 14, 2022 | Legaltech News

Regular analytics reporting from marketing channels, like your website, social media and email campaigns, should generate qualified leads to the funnel, fuel your sales team's pipeline and steer the deal-closing process. Here are six areas of marketing analytics that, with a proper growth strategy leading the way, should generate sales.

By Melissa "Rogo" Rogozinski, RPC Strategies LLC and Minoo Razavi

8 minute read