Aaron W Gordon

Aaron W Gordon

February 01, 2022 | Daily Business Review

From Cover Girl to Convict: How PR Missteps Accelerated the Fall of Elizabeth Holmes

In analyzing the final chapter of Theranos founder Elizabeth Holmes' career, it's tempting to attribute the entrepreneur's dramatic downfall to greed and hubris. But a series of fatal errors in Holmes' approach to corporate and litigation communications is also to blame.

By Aaron W. Gordon

5 minute read