August 08, 2024 | Corporate Counsel
One Year Later: 5 Best Practices Following the Updated FTC Endorsement GuidesTo shield against—or outright avoid—liability for ads featuring endorsements, shrewd in-house counsel should follow these five compliance best practices below, gleaned from the Endorsement Guides, the proposed reviews rule and the recent enforcement efforts.
By Alex Brown, Kathleen Benway, and Andrew Mueller
6 minute read