Alex Brown Kathleen Benway

Alex Brown Kathleen Benway

August 08, 2024 | Corporate Counsel

One Year Later: 5 Best Practices Following the Updated FTC Endorsement Guides

To shield against—or outright avoid—liability for ads featuring endorsements, shrewd in-house counsel should follow these five compliance best practices below, gleaned from the Endorsement Guides, the proposed reviews rule and the recent enforcement efforts.

By Alex Brown, Kathleen Benway, and Andrew Mueller

6 minute read