Alicia M Holden
October 30, 2018 | Daily Business Review
What's in a Name? Steps Designers Can Take to Protect Their BrandsFrom Coco Chanel to Michael Kors, it is common for fashion designers to use their own names (or aliases) as their brand. However, this practice comes with a number of inherent risks. Consider the following four instances in which designers who once owned successful namesake brands lost the right to use their own name in future business ventures.
By Danielle Garno and Alicia M. Holden
4 minute read
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