Andrea K Stimmel

September 08, 2020 | New York Law Journal

What lawyers can do now that marketing and business development are virtual.

By Andrea K. Stimmel

6 minute read

February 02, 2006 | New York Law Journal

Andrea K. Stimmel, chief marketing officer of Blank Rome LLP, writes that law firms, like car models, have unique strengths, weaknesses, market positions, resources and budgets. The key to driving growth is to create a strategy and marketing plan � the vehicle that will take you where you want to go. Your strategy, like your car, differentiates you. Are you driving a compact car, station wagon, SUV or a sports car?

By Andrea K. Stimmel

6 minute read

September 07, 2006 | New York Law Journal

Andrea K. Stimmel, president-elect of the New York Chapter of the Legal Marketing Association, writes that industry conferences offer lawyers the opportunity to keep in close touch with clients, maintain industry expertise, observe the competition and raise their firm's profile--but they can get expensive. The key to maximizing your investment is to plan as if you are going into battle, leaving no detail unattended.

By Andrea K. Stimmel

6 minute read