Andy Lustigman

Andy Lustigman

August 28, 2020 | New York Law Journal

Avoiding Viral Fashion Promotion Malfunctions

Social media promotions can be a great way to market a product and gain market recognition. However, a promotion by Reese Witherspoon and her fashion label Draper James highlights what could go wrong after a seemingly well-intentioned "giveaway" goes astray.

By Andy Lustigman and Morgan Spina

9 minute read