August 28, 2020 | New York Law Journal
Avoiding Viral Fashion Promotion MalfunctionsSocial media promotions can be a great way to market a product and gain market recognition. However, a promotion by Reese Witherspoon and her fashion label Draper James highlights what could go wrong after a seemingly well-intentioned "giveaway" goes astray.
By Andy Lustigman and Morgan Spina
9 minute read
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