Ann Marie Mortimer

March 06, 2013 | Inside Counsel

Adequate and meaningful environmental or green communication presupposes a solid knowledge base internally, coupled with up-to-date knowledge of the external science supporting product attribute substantiation.

By Ann Marie Mortimer

5 minute read

January 25, 2013 | Inside Counsel

Despite an acknowledged consumer demand for green products, even in an economically challenged financial climate, growing customer demand is matched by a deep skepticism about accuracy in advertising.

By Ann Marie Mortimer

11 minute read

December 07, 2012 | Inside Counsel

The color of the new millennium is definitely green. Over the past 10 years there has been a veritable explosion of the green machine, spawning a whole lexicon of green language, green expectations and green statements.

By Ann Marie Mortimer

9 minute read