September 05, 2018 | The Legal Intelligencer
A Soft Drink Trademark Battle Over the Word 'Zero'By now the commercial world has universally recognized the value of trademarks in domestic and international business. Oftentimes a trademark may be more valuable than the actual products associated with it as the products may have become quite generic.
By Anthony S. Volpe and Anupma Sahay
7 minute read
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