Beth Cuzzone

April 19, 2022 | The American Lawyer

Firms that have made investments in technology have an advantage in attracting and retaining talent.

By Beth Cuzzone

7 minute read

September 24, 2003 | Law.com

Some law firms create unique, successful ancillary business models that not only boost the bonus pool, but also attract related legal business. But other firms make assumptions about market need, create management teams around partner free time and generate little or no revenue. How will your firm find a successful model that fits the firm's culture?

By Beth Cuzzone

4 minute read

March 15, 2000 | Law.com

The most effective marketing tips usually combine efficiency with common sense.

By Beth Cuzzone Makaitis

2 minute read

March 08, 2000 | Law.com

Got 10 seconds? Here are some quick and not-so-dirty marketing tips for attorneys at firms of all sizes.

By Beth Cuzzone Makaitis

2 minute read

August 25, 2003 | National Law Journal

The pitfalls that law firms must — and can — avoid when creating an ancillary business.

By Beth Cuzzone

6 minute read

September 08, 2003 | Texas Lawyer

While the blueprint for success will vary from ancillary to ancillary, the blueprint for failure remains the same: Don't run your ancillary business like a firm. The decision-making process, service model, organizational structure and business development efforts must reflect the needs of the market, not mirror the firm.

By Beth Cuzzone

6 minute read