April 18, 2023 | New York Law Journal
'Dawn Donut Rule': A Guide for Expanding Franchises to Enforce Trademark RightsA relatively recent trend indicates that state regulators in franchise registration states are conducting state trademark searches and advising franchise owners, who are filing applications to offer and sell franchises in those registration states, that a local third party already operates in the state under the same or similar trademark as the franchise.
By Marc Lieberstein and Bill Bryner
6 minute read
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