Brenda Mcgann

Brenda Mcgann

September 16, 2024 | Law.com

The Eight Things Journalists Love and Why They Matter

Knowing how to present your article idea, pitch or press release to a journalist is the key to transforming your news into a headline. Whether you're aiming for coverage in print, online or on TV, understanding what journalists are looking for can dramatically increase your chances of getting media coverage.

By Brenda McGann and Denise Nix

13 minute read

January 17, 2024 | Law.com

A Race Against Time: Mastering the Art of Timely Lawsuit PR

News publications want to report verdicts and judgments the day they are handed down. Waiting to contact the media until after your case is decided means you've missed numerous opportunities to publicize your great work.

By Brenda McGann and Denise Nix

11 minute read