Carlos Arcos

Carlos Arcos

January 31, 2022 | Law.com

What Does Life Look Like for PR Post-COVID?

There was no shortage of COVID-related PR opportunities having an impact on practice groups across the board, from real estate to bankruptcy to employment and more. This wave started in 2020 and continued well into 2021. Once the pandemic does finally fade from our lives, what will the new normal for legal PR look like?

By Carlos Arcos

5 minute read

May 02, 2017 | The American Lawyer

What Law Firms Can Learn From the United Airlines Fiasco

Even if you follow the law and all the internal protocols your firm has in place, you may still find that clients and the public view your actions negatively. In situations where you believe you are in the right, the instinct is not to apologize. Here is how to correctly handle a high-profile PR crisis.

By Carlos Arcos, Marketing the Law Firm

13 minute read