Carlos Arcos Marketing The Law Firm

Carlos Arcos Marketing The Law Firm

May 02, 2017 | The American Lawyer

What Law Firms Can Learn From the United Airlines Fiasco

Even if you follow the law and all the internal protocols your firm has in place, you may still find that clients and the public view your actions negatively. In situations where you believe you are in the right, the instinct is not to apologize. Here is how to correctly handle a high-profile PR crisis.

By Carlos Arcos, Marketing the Law Firm

13 minute read