Caroline S Choi
May 16, 2019 | The Legal Intelligencer
Companies Beware—Social Media Influencers Are Becoming Enforcement TargetsInfluencers have also come under increased scrutiny by federal agencies, with the Federal Trade Commission (FTC) settling its first-ever complaint against influencers in 2017. This reaction has far-reaching implications for what is considered deceptive or misleading marketing and could expose companies utilizing such marketing tactics to federal lawsuits.
By Jeffrey N. Rosenthal, Jed M. Silversmith and Caroline S. Choi
9 minute read
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