Catherine Holland

Catherine Holland

August 29, 2017 | New York Law Journal

Social Media: The New Storefront for Fashion

Robert J. Roby and Catherine Holland of Knobbe Martens write: Fashion design companies need to tell a compelling story in order to cut through the noise of the digital marketplace and remain relevant. Part of telling a compelling story includes managing the dialogue and directing the action. While it is difficult to control either in this age of consumer-created content, there are many steps fashion design companies can take to engage consumers and keep their story on track.

By Robert J. Roby and Catherine Holland

7 minute read

April 04, 2016 | New York Law Journal

Trademark Licensing: Social Media and Quality Control

Catherine J. Holland of Knobbe Martens writes: As social media continues to evolve, licensors will need to continue to find creative solutions to maintain quality control over the use of their marks by licensees.

By Catherine Holland

10 minute read