August 29, 2017 | New York Law Journal
Social Media: The New Storefront for FashionRobert J. Roby and Catherine Holland of Knobbe Martens write: Fashion design companies need to tell a compelling story in order to cut through the noise of the digital marketplace and remain relevant. Part of telling a compelling story includes managing the dialogue and directing the action. While it is difficult to control either in this age of consumer-created content, there are many steps fashion design companies can take to engage consumers and keep their story on track.
By Robert J. Roby and Catherine Holland
7 minute read
April 04, 2016 | New York Law Journal
Trademark Licensing: Social Media and Quality ControlCatherine J. Holland of Knobbe Martens writes: As social media continues to evolve, licensors will need to continue to find creative solutions to maintain quality control over the use of their marks by licensees.
By Catherine Holland
10 minute read
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