Christine Au Yeung

February 21, 2023 | Law.com

The recent flurry of online impersonators, ranging from accounts posing as President Joe Biden to the pharmaceutical company Eli Lilly, exposes the challenges of social media platforms' verification and authentication processes. These events show that monitoring and policing trademark infringements and right of publicity violations can be increasingly difficult in the social media context.

By Christine Au-Yeung and Chidera Dawodu

8 minute read