Christine M Barney

Christine M Barney

December 06, 2017 | Daily Business Review

Reputation Audit a Prerequisite for M&A Due Diligence

The information revolution has yielded a new benefit for the merger and acquisition community that can have significant impact on the decision of whether or not to move forward with a deal as well as ensuring the deal succeeds in the long term. In the past, PR/communication agencies were often called in only after the deal was done and to promote and manage message delivery to key audiences and ensure a smooth transition

By Christine M. Barney

4 minute read