Christopher D Mickus

Christopher D Mickus

October 18, 2013 | Inside Counsel

Technology: FTC and self-regulatory frameworks regarding online behavioral advertising

The FTC and the advertising industry are focused on privacy concerns and have set forth recommendations and a self-regulatory framework focused on notice and consumer choice.

By Christopher D. Mickus

8 minute read

October 04, 2013 | Inside Counsel

Technology: The Digital Millennium Copyright Act, shield and sword

In addition to acting as a shield from liability, the DMCA can be a valuable sword for protecting a brand online.

By Christopher D. Mickus, Katherine Nye

8 minute read

September 20, 2013 | Inside Counsel

Technology: Why it pays to read the fine print on social media terms of use

Because the landscape can change rapidly, meaningfully and without notice, brand owners should understand and be advised of the fine print every time.

By Christopher D. Mickus, Katherine Nye

4 minute read

September 06, 2013 | Inside Counsel

Technology: Regulatory guidance for digital advertising disclosures

The Federal Trade Commission (FTC) recently released its updated guidance for online advertising disclosures titled .com Disclosures: How to Make Effective Disclosures in Digital Advertising.

By Christopher D. Mickus, Andrew G. May

11 minute read

August 23, 2013 | Inside Counsel

Technology: Risks to brand protection when advertising through social media

Social media presents unique perils for businesses because of its low barriers to entry and the way through which advertisements containing the businesss brands may be deployed across social media platforms.

By Christopher D. Mickus, Andrew G. May, Katherine Nye, Andrea Fuelleman

7 minute read

August 09, 2013 | Inside Counsel

Technology: The legal issues of advertising online and through social media

Advertising through social media platforms is an evolving and potentially lucrative endeavor. The legal and regulatory environment is evolving along with it.

By Christopher D. Mickus, Andrew G. May

4 minute read