October 18, 2013 | Inside Counsel
Technology: FTC and self-regulatory frameworks regarding online behavioral advertisingThe FTC and the advertising industry are focused on privacy concerns and have set forth recommendations and a self-regulatory framework focused on notice and consumer choice.
By Christopher D. Mickus
8 minute read
October 04, 2013 | Inside Counsel
Technology: The Digital Millennium Copyright Act, shield and swordIn addition to acting as a shield from liability, the DMCA can be a valuable sword for protecting a brand online.
By Christopher D. Mickus, Katherine Nye
8 minute read
September 20, 2013 | Inside Counsel
Technology: Why it pays to read the fine print on social media terms of useBecause the landscape can change rapidly, meaningfully and without notice, brand owners should understand and be advised of the fine print every time.
By Christopher D. Mickus, Katherine Nye
4 minute read
September 06, 2013 | Inside Counsel
Technology: Regulatory guidance for digital advertising disclosuresThe Federal Trade Commission (FTC) recently released its updated guidance for online advertising disclosures titled .com Disclosures: How to Make Effective Disclosures in Digital Advertising.
By Christopher D. Mickus, Andrew G. May
11 minute read
August 23, 2013 | Inside Counsel
Technology: Risks to brand protection when advertising through social mediaSocial media presents unique perils for businesses because of its low barriers to entry and the way through which advertisements containing the businesss brands may be deployed across social media platforms.
By Christopher D. Mickus, Andrew G. May, Katherine Nye, Andrea Fuelleman
7 minute read
August 09, 2013 | Inside Counsel
Technology: The legal issues of advertising online and through social mediaAdvertising through social media platforms is an evolving and potentially lucrative endeavor. The legal and regulatory environment is evolving along with it.
By Christopher D. Mickus, Andrew G. May
4 minute read
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