Commentary By Jaime Rich Vining

July 27, 2017 | Daily Business Review

Globalization has significantly affected trademark portfolio practice in recent years. U.S.-based companies now sell and promote their products or services online throughout much of the world via online commerce and social media. Trademark owners must therefore now secure registration in many more countries to ensure their brands are adequately protected in all countries in which they exploit or are likely to exploit their marks, writes Jaime Rich Vining.

By Commentary by Jaime Rich Vining

8 minute read