Commentary By Jorge Espinosa

Commentary By Jorge Espinosa

July 21, 2017 | Daily Business Review

Business Opportunities: The Impact of President Trump's Cuba Policy

Most of the policy openings introduced by President Barack Obama remain in place. We still have an embassy in Havana, commercial flights and cruises to the island continue and certain American industries continue shipping products to the island country. So what changed? Basically, there were two major changes to the existing policy, writes Jorge Espinosa.

By Commentary by Jorge Espinosa

9 minute read

June 14, 2017 | Daily Business Review

5 Tips for Avoiding the Craft Beer Name Wars

Growing up on the East Coast in the 1970s the height of beer fantasies was the then-mythical Coors, which was only brewed and sold west of the Mississippi. A handful of national brands filled the local shelves but, with the exception of some locally available smaller brewers like Iron City in Pittsburgh, there was little beer choice, writes Jorge Espinosa.

By Commentary by Jorge Espinosa

5 minute read

May 10, 2017 | Daily Business Review

Cuba and Advertising: A Work in Progress

Despite the embargo, Americans have long been able to register their trademarks in Cuba under a general license allowing the expenditure of moneys to register and renew intellectual property in general and trademarks in specific, on the island. Until the early 2000s when the embargo was relaxed to allow the export to Cuba of branded agricultural products, how to develop and promote the brand in Cuba was not much of an issue. Since then, and with the more recent opening, how to use one's trademark in Cuba and how to build market share has become more important, Jorge Espinosa writes.

By Commentary by Jorge Espinosa

9 minute read

March 20, 2017 | Daily Business Review

Dancing With the Enemy: Doing Business in Cuba Today

Americans doing business in Cuba are making deals in their infancy under the U.S.-Cuba trade embargo, but some new business is getting done, writes attorney Jorge Espinosa.

By Commentary by Jorge Espinosa

9 minute read