Commentary By Morgan Ben David

Commentary By Morgan Ben David

August 18, 2017 | Daily Business Review

Trade Dress Provides Important Protection for Restaurants and Retailers

Trade dress not only pertains to a product's image, size, shape, color or texture, but also has been expanded to encompass the interior and exterior décor, signage, menu and general "atmosphere" of a restaurant or store. Like a traditional trademark, a company's trade dress is similarly protected by the Lanham Act, writes Morgan Ben-David.

By Commentary by Morgan Ben-David

5 minute read

June 05, 2017 | Daily Business Review

Proper Franchise Due Diligence Can Reveal Avoidable Risks

While purchasing a franchise can be seen as a way for an individual entrepreneur to realize his "American Dream," a prospective franchise owner should nevertheless conduct a thorough pre-acquisition due diligence before signing on the dotted line. The risk involved with becoming a franchise owner can be managed (or even avoided) by adhering to five best practices when researching a potential franchise, writes Morgan Ben-David.

By Commentary by Morgan Ben-David

9 minute read