Dave Ervin

December 19, 2022 | Corporate Counsel

The unraveling of Ye's partnerships, particularly Adidas, have attracted the attention of law practitioners and scholars, provoking questions about the transactional mechanics of the partnership agreements that follow when brands decide to collaborate with celebrities and influencers. We take a look at what brands similarly situated or who are contemplating future partnerships need to know.

By Jonathan Brown, Alexa La Barbiera and Dave Ervin

9 minute read