Debra Baker

Debra Baker

May 27, 2022 | Law.com

Hallmarks of Highly Successful Coaching Programs

How well does your attorney coaching program stack up? Here are six pillars to self-assess whether your informal or formal business development coaching and training programs are working.

By Debra Baker

5 minute read

January 31, 2021 | Law.com

Leveraging Data to Drive Innovation in A Post-Pandemic (We Hope) World

With a new year and fresh outlook for the future, the time is ripe for legal technologists and innovators to take the delivery of legal services and client experience to the next level. One key is recognizing that successful innovation — be it turning best practices into standard operating procedures, or reinventing the law firm business model altogether — is equal parts mindset, method and message.

By Debra Baker

4 minute read

January 14, 2021 | Law.com

Leveraging Data to Drive Innovation in A Post-Pandemic (We Hope) World

Working from home and other social distancing limitations forced even the most reluctant lawyers to embrace new ways of working and connecting with clients in ways that will long outlast the pandemic. With a new year and fresh outlook for the future, the time is ripe for legal technologists and innovators to take the delivery of legal services and client experience to the next level.

By Debra Baker

4 minute read

November 30, 2020 | Law.com

Three Essential Muscles Law Marketers Must Flex While the COVID-19 Crisis Continues

During times of uncertainty lawyers can hunker down and wait it out, hoping that an opportunity to reengage with clients will present itself. Or they can lean into their discomfort and suspend their self-interest, meeting clients where they are even when there may be no immediate billable work or new business to be had. The latter approach creates a meaningful opportunity for lawyers to deepen relationships and set themselves apart from the pack.

By Debra Baker

4 minute read

March 01, 2019 | The American Lawyer

Law Firms' Future Isn't About Rainmaking. It's About Change-Making.

Change-makers are quickly becoming a driving force in helping partners buy into new ways of thinking.

By Debra Baker

8 minute read