Deirdre Hipwell

Deirdre Hipwell

August 22, 2022 | Daily Business Review

Adidas Seeks New CEO Following Rorsted's Surprise Departure

Addidas, the German company known for its three-stripe logo, credited Kasper Rorsted for helping speed up the brand's digital transformation, in particular its focus on direct-to-consumer sales, and doubling sales in North America, the world's largest sporting goods market.

By Deirdre Hipwell and Eyk Henning

4 minute read