Edward Gray
January 09, 2020 | The Legal Intelligencer
How Initial Demands and Offers Affect the Course of the NegotiationsAn unrealistic position is different from an aggressive position. An initial position should not be anointed unrealistic by the mediator.
By Edward Gray
8 minute read
February 02, 2005 | Law.com
Making a Trademark Last Forever Takes More Than Good LawyeringA remarkable amount of the world's wealth is tied up in brands. More than mere trademarks, brands are elegant mission statements that distill a company or product's core benefits into a word, simple phrase, sound or image. Of course, every trademark lawyer knows that trademarks, if properly maintained, can theoretically last forever. Not many trademarks actually do so, but the brands with the highest value are usually the ones with the most longevity.
By Edward Gray
4 minute read
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