Elizabeth J Rest

Elizabeth J Rest

May 15, 2024 | Law.com

The Cutest Trademark Dispute—Squishmallows Takes on Skoosherz

Lawsuits pitting one plush toy against another have brought trade dress law to the forefront. At the heart of the battle is whether there are protectable nonfunctional elements in Kelly Toys' Squishmallows such that Build-A-Bear's use of similar elements in its Skoosherz constitutes trade dress infringement.

By Elizabeth J. Rest

6 minute read


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