Emily Doan
October 22, 2024 | New York Law Journal
Accelerating Brand Expansion via Master Franchising and LicensingThe master franchise relationship involves the "master" franchisor brand owner, who grants rights to one or more "sub-franchisors" tasked with finding "sub-franchisees" to open and operate franchise units.
By Marc Lieberstein and Emily Doan
5 minute read
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