Emily Griesing

February 21, 2019 | The Legal Intelligencer

Coverage of the failed event immediately went viral as guests blasted their disappointment and frustration on social media, which led to an onslaught of negative press coverage and humiliating memes. But what transpired went far beyond a PR nightmare for the Fyre team.

By Emily Griesing

9 minute read

August 24, 2017 | The Legal Intelligencer

Law firms, regardless of size, are usually composed of many departments, each responsible for contributing to the firm's success. Whether that is a single administrator who handles the marketing or a firm that has an entire department of people, the marketing side usually cannot function without the assistance of the legal side. When it comes to promoting your firm's success, or ensuring your lawyers are known thought leaders in their fields, your firm's marketing professionals become an integral part of your team. Creating brand awareness and reputation for the firm, as well as setting the framework for effective business development for each practice group is essential to your firm's success. However, this only happens when there is a productive and mutually respectful relationship between marketers and their lawyer colleagues. Establishing this dynamic can often be challenging until the marketer builds a rapport with your team of attorneys which, like any good relationship, takes time and requires an open line of communication.

By Jessica L. Mazzeo and Emily Griesing

6 minute read

January 17, 2017 | The Legal Intelligencer

Very few neutrals, arbitrators or mediators, however astute, can truly appreciate what a party is feeling in the midst of mediation or court mandated settlement conference. Similarly, even the most committed and well-meaning counsel may not be able to provide the level of emotional support or guidance a client needs in this setting as they have never walked in the client's shoes. Until you have been a party to a dispute yourself, not merely an advocate or a neutral, you may imagine, but have not experienced, the feelings of fear, anger, disappointment, frustration and confusion that parties bring to the alternate dispute resolution process. Having experienced all of the roles at play— arbitrator, mediator, defense counsel, plaintiff's counsel and finally and most critically, as a party myself, one can understand and appreciate more directly the stress parties face in this process. If you have been a party, you are more acutely aware of how trying the experience can be and thus understand the value of considering that perspective. Bearing this in mind, neutrals and counsel can take some straightforward steps to make the experience more tolerable for all parties, increasing the chances of reaching a successful and time-efficient resolution.

By Francine Friedman Griesing and Emily Griesing

13 minute read