Holly Lentz Kleeman

February 02, 2023 | The Legal Intelligencer

A smart approach to business development views the communications and events teams as launchpads for the firm's overall strategy. Thought leadership and networking are not ends in themselves. They must be part of a lawyer's or practice group's carefully crafted business plan.

By Holly Lentz Kleeman

8 minute read

March 20, 2012 | The Legal Intelligencer

When I listen to lawyers talk about legal marketing and business development, I hear so many different ideas on the topic. Some believe the idea of marketing in a law firm means hiring people to make websites and create media plans. Others feel it is about advertising and presenting the firm in a distinctive way. But most lawyers are learning that marketing and business development are really about good business habits — the kind their clients have been embracing for years.

By Holly Lentz Kleeman

7 minute read

May 20, 2008 | The Legal Intelligencer

We hear a lot about rainmakers and the need to make rain as a lawyer. It has been a buzzword for years and there are plenty of people who claim they can help you do it. But what does a rainmaker really look like? This is one portrait.

By Holly Lentz Kleeman

7 minute read

May 29, 2008 | New Jersey Law Journal

Apply business development practices such as procuring clients, networking and client management to summer associate programs.

By Holly Lentz Kleeman

7 minute read

May 23, 2008 | Law.com

We hear a lot about rainmakers and the need to make rain as a lawyer. It has been a buzzword for years, and there are plenty of people who claim they can help you do it. But what does a rainmaker really look like? Consultant Holly Lentz Kleeman describes the ideal rainmaker -- an attorney who works hard, develops business contacts, nurtures clients and asks them plenty of questions. That perfect rainmaker also knows when to start training associates to take over his or her clients.

By Holly Lentz Kleeman

6 minute read