Ioana Good

August 26, 2020 | The Legal Intelligencer

From deepening trust with clients, to prioritizing practice groups such as labor and employment, bankruptcy, tax, and litigation, to strengthening business models, communication plans and nurturing employees, law firms must change to sustain value. In this article, we highlight some of the recent efforts made by law firms and the Legal Marketing Association to drive change.

By Jessica Haarsgaard and Ioana Good

8 minute read

May 05, 2020 | The Legal Intelligencer

While COVID-19 has presented a host of challenges, it has also blown the door wide open to some new communication tools and strategies that are bound to change the business landscape for years to come.

By Ioana Good

6 minute read

March 03, 2020 | Pro Mid Market

News of companies facing crises is plentiful and without a response plan, the impact could be catastrophic.

By Dave Poston and Ioana Good

5 minute read

February 06, 2020 | The Legal Intelligencer

News of companies facing crises is plentiful and without a response plan, the impact could be catastrophic.

By Dave Poston and Ioana Good

6 minute read

October 08, 2019 | The Legal Intelligencer

In a world of globalization, technology and ever-evolving customer demands, change has shifted from a specialty to an imperative trait of today's business leaders.

By Ioana Good and Jessica Haarsgaard

8 minute read

April 15, 2019 | The Legal Intelligencer

LMA 2019 hit it out of the ballpark this year. With over 1,500 attendees and 150 speakers, everyone came together in Atlanta, Georgia to learn how to improve their business skills, discover the latest technologies, grow revenues and network with peers and vendors from around the world.

By Ioana Good and Jill Huse

8 minute read

November 05, 2018 | The American Lawyer

Design thinking is an innovation methodology composed of a series of steps for generating options, testing strategies and getting feedback.

By Ioana Good

5 minute read

July 19, 2018 | The Legal Intelligencer

Facebook. Google. Microsoft. These are a few of the tech-savvy giants that regularly host hackathons—intense brainstorming sessions designed to solve pain points and enhance the client experience.

By Ioana Good, Amy Norris and Erin Ryan

2 minute read

May 18, 2018 | The Legal Intelligencer

There is a puzzle in the legal business. Our economic landscape is filling up with innovative organizations who have embraced the convergence of technology and business to meet new market demands, yet the legal market remains conservative.

By Ioana Good and Kathryn B. Whitaker

4 minute read