Jamie Diaferia

August 22, 2023 | New York Law Journal

Since the pandemic, turnover in the leadership ranks of major law firms has been increasing. Transitions can cause anxiety and uncertainty—especially if firms don't have a clear and consistent messaging. With a good plan, however, firms can use transitions as a way to re-tell their story.

By Jamie Diaferia and Andrew Longstreth

7 minute read

February 26, 2020 | New York Law Journal

Judging from conversations with law firm leaders, anxiety pervades the managing class. Their concerns have less to do with the acquisition of new business than the war for talent—at all levels, from first-year associates to senior partners.

By Jamie Diaferia and Andrew Longstreth

7 minute read

November 07, 2019 | New York Law Journal

In this Law Firm Marketing column, Jamie Diaferia and Jennifer Johnson Scalzi write: Not long ago, many legal marketing positions were filled by people who held various administrative roles in firms and transitioned into marketing roles with little to no formal training in the field. But that gap is clearly closing. Still, there is more work for law firms to do. That's particularly true in digital marketing.

By Jamie Diaferia and Jennifer Johnson Scalzi

6 minute read

April 17, 2019 | New York Law Journal

In this Law Firm Management column, Peter Barrett and Jamie Diaferia present a small snapshot of how a host of cognitive biases work to undermine crisis strategy and leadership. Law firms globally would be advised to dig deeper and consider what more they can do to counter such pernicious and pervasive risks.

By Peter Barrett and Jamie Diaferia

8 minute read

June 19, 2018 | New York Law Journal

In this column on Law Firm Management, Jamie Diaferia and Helen Bertelli discuss an Infinite Global study that reveals trends and best practices for content and social media in the law and accounting industries.

By Jamie Diaferia and Helen Bertelli

3 minute read

December 21, 2017 | New York Law Journal

Law Firm Management columnists Steven Andersen and Jamie Diaferia write: Applying the tactics and techniques that work for boutiques to small groups within big firms can yield similar results: more effective brand elevation and more meaningful relationships with the media.

By Steven Andersen and Jamie Diaferia

6 minute read

June 15, 2017 | New York Law Journal

Law Firm Management columnists Jamie Diaferia and Andrew Longstreth write: In our 24-7, live-tweeting, alternate-fact-saturated, Instagrammed, Snapchatted, Facebooking news environments, the narratives in the court of public opinion can be as influential as the narrative unfolding on the quiet side of the courthouse doors. Clients get the best results when their legal and PR teams work closely together with clear established lines of communication toward a common goal.

By Jamie Diaferia and Andrew Longstreth

21 minute read

October 14, 2014 | New York Law Journal

Jamie Diaferia, president of Infinite Spada, and Jesse Dungan, a client supervisor with the company, write: In this new and different post-recession legal landscape, the need for young attorneys to market themselves is essential.

By Jamie Diaferia and Jesse Dungan

10 minute read

February 04, 2013 | New York Law Journal

Jamie Diaferia and Zach Olsen of Infinite Public Relations write: Successful law firms are employing new and creative PR strategies that identify and attract new business opportunities, as well as help attract, retain and develop new partners; plan for and execute timely succession within the firm; and help associates develop into partners that are dynamic, effective spokespeople.

By Jamie Diaferia and Zach Olsen

8 minute read