Janice Phaik Lin Goh

Janice Phaik Lin Goh

February 22, 2018 | Corporate Counsel

Eco-Claims and Green Branding: The Importance of Being Earnest

As consumers are becoming more sensitive to the environment, companies are trending toward branding their goods and services with eco-friendly claims such as “carbon-neutral,” “natural” and the like.

By Michelle Mancino Marsh and Janice Phaik Lin Goh

6 minute read