Jeanne M Heffernan

Jeanne M Heffernan

November 29, 2019 | New York Law Journal

What's in a Name? Trademarks as Expressive Works

Although the incident of Kim Kardashian West attempting to trademark the name "Kimono" was short-lived, her ill-fated trademark application raises critical questions about the relationship between trademarks and free expression. This article examines trademarks as both a means of expression and a means of limiting others' expression.

By Miranda D. Means and Jeanne M. Heffernan

10 minute read