Jeff Coburn

October 28, 2019 | Pro Mid Market

In a primary or even secondary commercial market, how does a 50-attorney general practice firm develop a strategic plan that gets the attention of corporate, public sector, or major non-profit clients by means of traditional marketing, advertising, or branding?

By Jeff Coburn

6 minute read

July 29, 2019 | Pro Mid Market

The importance of client satisfaction surveys, and a summary of what law firm clients say about the outside firms they use.

By Jeff Coburn

8 minute read

February 19, 2019 | Pro Mid Market

Midsize firms typically use two methods for obtaining client feedback: client surveys and client interviews. If designed thoughtfully and carried out properly, each of these methods for gauging client satisfaction yields clear, concrete, and reliable data both by individual client and, when amalgamated, a composite view of client satisfaction for the firm as a whole.

By Jeff Coburn

6 minute read

November 26, 2018 | Pro Mid Market

What can law firms learn from corporate America?

By Jeff Coburn

5 minute read

October 08, 2018 | Pro Mid Market

Firms throughout the country have retained branding consultants to help them become more distinctive … largely by changing their name (mostly by shortening it), creating a distinctive logo, developing a catchy tag line, advertising themselves (as on NPR), or affixing their names to charity events. How much have mid-size firms achieved “brand equity” or “competitive differentiation” from these efforts?

By Jeff Coburn

7 minute read

July 30, 2018 | Pro Mid Market

Law firms have come a long way over the 40-plus years since Brad Hildebrandt, Steven Brill, David Maister and The American Lawyer introduced modern management and planning to the U.S. legal industry.

By Jeff Coburn

7 minute read

June 06, 2018 | Pro Mid Market

The issue of partnership voting is largely a function of two variables: the size of the law firm, and the nature of the issues under consideration. The trend in AmLaw's 100 largest firms—with the exception of some of the more tradition-bound New York City firms—is clearly in the direction of greater centralization of decision-making by the firm's management.

By Jeff Coburn

4 minute read

May 01, 2018 | Pro Mid Market

As a planning and management advisor to law firms of all sizes over the past 30 years, I have found mid-size firms to be both interesting and professionally rewarding clients. They are also the firms for which my services have had the most impact.

By Jeff Coburn

3 minute read

April 18, 2018 | Pro Mid Market

Having spent over 30 years advising smaller and midsize law firms throughout the country, I've seen a lot of planning programs that midsize law firms have carried out … but that over time have not had a noticeable impact on the firm's year-to-year success.

By Jeff Coburn

7 minute read

March 14, 2018 | Pro Mid Market

Over many years working with smaller and midsize law firms throughout the country, I've experienced a wide range of firm typologies. Much of the difference among such firms can be attributed to the degree of “firmness” that smaller and midsize firms exhibit.

By Jeff Coburn

4 minute read