Jeffrey Greene

March 22, 2019 | New York Law Journal

Virtual models and influencers may function as trademarks, as works of visual art, as likenesses of real people, or as combinations of all three, raising new issues of intellectual property ownership and protection and implicate right of publicity and/or privacy concerns. CGI models and advertisements featuring them could also be subject to regulatory scrutiny both at the federal and state levels.

By Jeffrey Greene, Vejay Lalla and Allyson Madrid

6 minute read

August 24, 2018 | New York Law Journal

For a growing number of fashion companies, artificial Intelligence is already transforming the methods used to predict trends, create products and interact with suppliers and customers. Not surprisingly, advances in this area of technology raise unique new legal questions, chiefly in the realm of intellectual property and privacy.

By Jeffrey Greene and Anne Marie Longobucco

9 minute read