Jeffrey Greene Vejay Lalla

March 22, 2019 | New York Law Journal

Virtual models and influencers may function as trademarks, as works of visual art, as likenesses of real people, or as combinations of all three, raising new issues of intellectual property ownership and protection and implicate right of publicity and/or privacy concerns. CGI models and advertisements featuring them could also be subject to regulatory scrutiny both at the federal and state levels.

By Jeffrey Greene, Vejay Lalla and Allyson Madrid

6 minute read