September 21, 2017 | The Legal Intelligencer
How Law Firms Can Use the Media to Promote ThemselvesThere's tremendous competition among Philadelphia lawyers to attract new clients. What separates one litigator from another? What separates one real estate lawyer from another? What separates one matrimonial lawyer from another? How about medical malpractice lawyers, trusts and estates lawyers or criminal defense lawyers. Each of them wants to attract new clients and increase earnings. They may join clubs, donate time to public charities, support political leaders, speak at trade association meetings, and write articles they hope will cause their phones to ring and emails to flow into their computers. Yet, what if all those efforts fall short. What to do?
By Jeffrey Sussman
6 minute read
August 29, 2017 | New York Law Journal
How to Market and Promote Your Law PracticeJeffrey Sussman writes: Too many attorneys do not let the world know of important cases they have won, of successful deals they have negotiated, or challenges to judicial decisions that may result in new precedents. Such accomplishments should be touted not just to the legal community, but also to spheres of influence that can enhance one's professional reputation.
By Jeffrey Sussman
5 minute read