Jennifer Johnson

November 29, 2022 | Law.com

For most firms, only scant attention and limited resources have been devoted to having the critical behind-the-scenes human and other assets in place to make the firm hum.

By Jennifer Johnson and Haley Revel

12 minute read

September 18, 2020 | The American Lawyer

Too many firms leave nearly half of their employees out of diversity and inclusion efforts, only partially delivering on the the full commitment that clients expect.

By Jennifer Johnson

8 minute read

April 24, 2020 | The American Lawyer

Law firms should be reimagining their businesses in a future that may be very different from today. Now is the right time for firms to implement a structured, intentional innovation process.

By Jennifer Johnson

8 minute read

November 07, 2019 | New York Law Journal

In this Law Firm Marketing column, Jamie Diaferia and Jennifer Johnson Scalzi write: Not long ago, many legal marketing positions were filled by people who held various administrative roles in firms and transitioned into marketing roles with little to no formal training in the field. But that gap is clearly closing. Still, there is more work for law firms to do. That's particularly true in digital marketing.

By Jamie Diaferia and Jennifer Johnson Scalzi

6 minute read

October 07, 2019 | The American Lawyer

Law firms have room for improvement across the board, and should set their sights high.

By Jennifer Johnson Scalzi

6 minute read

December 17, 2007 | National Law Journal

Consultants Eva Wisnik and Jennifer Johnson recently gathered insights from six chief marketing officers at large law firms who provided them with their perspectives on the ever-changing world of legal marketing and recommendations on how to be successful in the industry. Each CMO discussed what to look for when hiring for a marketing staff, what skills they think people need to succeed in legal marketing and what they think marketers need to be prepared for in the future.

By Eva Wisnik and Jennifer Johnson

7 minute read

December 17, 2007 | Law.com

Consultants Eva Wisnik and Jennifer Johnson recently gathered insights from six chief marketing officers at large law firms who provided them with their perspectives on the ever-changing world of legal marketing and recommendations on how to be successful in the industry. Each CMO discussed what to look for when hiring for a marketing staff, what skills they think people need to succeed in legal marketing and what they think marketers need to be prepared for in the future.

By Eva Wisnik and Jennifer Johnson

7 minute read