Jennifer Johnson Scalzi

November 07, 2019 | New York Law Journal

In this Law Firm Marketing column, Jamie Diaferia and Jennifer Johnson Scalzi write: Not long ago, many legal marketing positions were filled by people who held various administrative roles in firms and transitioned into marketing roles with little to no formal training in the field. But that gap is clearly closing. Still, there is more work for law firms to do. That's particularly true in digital marketing.

By Jamie Diaferia and Jennifer Johnson Scalzi

6 minute read

October 07, 2019 | The American Lawyer

Law firms have room for improvement across the board, and should set their sights high.

By Jennifer Johnson Scalzi

6 minute read