Jennifer S Bankston

November 17, 2023 | Law.com

In most law firms, there are walls that can prevent all of us from being both seen and heard by all within an organization. However, these obstacles can be overcome in most settings, despite the different factors that may keep employees, supervisors and team members from prevailing over them.

By Jennifer S. Bankston

7 minute read

September 23, 2021 | The Legal Intelligencer

Since 2020, billions have been pledged by U.S. companies to promote DE&I. Most recently, a more detailed concept and new nomenclature has been added to the DEI spectrum—belonging.

By Jennifer S. Bankston

7 minute read

February 12, 2020 | Law.com

One of the most effective components of legal marketing is thought leadership content. With today's available palette of media tools, law firms are able to design, build and customize the content that their client's experience like never before. Ensuring that this "content experience" is profound and impactful is a necessary and critical endeavor.

By Jennifer S. Bankston

8 minute read

June 27, 2019 | The American Lawyer

Law firms of all sizes struggle to define a marketing and business development pathway that strikes the right balance to deliver measurable value at a manageable cost. A well-defined, quantifiable approach (proactive, not reactive) is necessary to execute a law firm's strategy.

By Jennifer S. Bankston

6 minute read