Joe Giovannoli

Joe Giovannoli

April 22, 2022 | New Jersey Law Journal

It's All About You: Why a Well-Optimized Attorney Bio Page Matters

Optimizing your attorney bio page on your law firm's website is one of the most important aspects of search engine optimization for lawyers. Here's why.

By Joe Giovannoli

6 minute read

April 08, 2021 | New Jersey Law Journal

Google News: How the December 2020 Core Update Impacts Law Firms

In post-update analyses of how Google's Core Update shifted the SEO landscape, all signs pointed to the legal industry as one of the most impacted, particularly in desktop searches.

By Joe Giovannoli

8 minute read

December 02, 2020 | New Jersey Law Journal

Legal Marketing Budgets: Everything You Need to Know

To maximize your law firm's profit margins, get to know why legal marketing matters and how to make the most of your marketing budget.

By Joe Giovannoli

8 minute read

October 22, 2020 | New Jersey Law Journal

Big Google News: March 2021 Rollout of Mobile First Indexing

What does Mobile First Indexing mean for your law firm?

By Joe Giovannoli

7 minute read

June 05, 2020 | New Jersey Law Journal

Google's May Core Update: What Every Law Firm Needs to Know

Google's consistent focus on quality and relevant content is changing the search landscape for all industries.

By Joe Giovannoli

5 minute read

September 12, 2019 | New Jersey Law Journal

Beyond the Brand: Why Branding Can't Compensate for SEO

It will take more than name recognition or having many years in a specific industry to dominate the competitive channel of "organic search."

By Joe Giovannoli

7 minute read


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