John E Villafranco Raqiyyah R Pippins

October 18, 2013 | Inside Counsel

Social media introduces a new twist on a companys responsibility for consumer statements, because consumers now have the capacity to add content to company sponsored pages without review by the advertiser.

By John E. Villafranco, Raqiyyah R. Pippins

16 minute read

August 21, 2013 | Inside Counsel

Clinically proven Laboratory tested. 45% More Effective! Claims like these sell product. They also carry with them the assertion that the advertising claim has been established or proven by competent and reliable testing.

By John E. Villafranco, Raqiyyah R. Pippins

6 minute read