July 02, 2020 | Daily Business Review
How to Make Paid Digital Effective for Post-COVID-19 Law Firm MarketingAfter spending the last six to eight weeks in COVID-crisis mode, most firms are now eyeing a move toward business recovery as offices reopen, travel resumes and even socially distanced, in-person meetings start to take place.
By Josh Merkin
6 minute read
September 27, 2018 | Daily Business Review
Three Reasons Why Integrated Marketing for Law Firms is Money in the BankIt's safe to say that law firm marketing and communications has a reputation for being a bit behind the times and slow to adapt to new ideas and concepts. There are a lot of reasons for this, but some of the most common are usually budget constraints and personalities that are generally just more risk adverse, especially when it comes to investing in marketing.
By Josh Merkin
7 minute read
July 19, 2017 | Daily Business Review
Consider Communications Plans for Potential Cybersecurity BreachesWhile cybersecurity and data breaches have been a concern for law firms for the past several years, last month the American Bar Association's Standing Committee on Ethics and Professional Responsibility went one step further, issuing new guidance for lawyers as it relates to their handling of client data. Even though the ABA does not set final rules over attorneys, this is another clear indication to the industry that data security must be considered a priority, writes Josh Merkin.
By Commentary by Josh Merkin
11 minute read
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