Joshua L Cohen
July 31, 2018 | The Legal Intelligencer
Deliberate Differentiation—Strategic Role of IP in Making, Protecting Iconic DesignsHaving just marked the centennial of the iconic Coke bottle, the time is ripe to reflect on Coca-Cola's achievement in brand identity. With its unique design, the Coke bottle stood out among other colas and helped consumers to find—and bond with—the real thing.
By Joshua L. Cohen
1 minute read
October 12, 2009 | The Legal Intelligencer
Turning Innovations Into Assets:Innovation is far more than an academic pursuit of technological advances. It is a business endeavor that, when successful, provides the competitive edge that feeds the bottom line.
By Joshua L. Cohen
9 minute read
October 22, 2009 | Legaltech News
IP Strategies for True InnovationInnovation is far more than an academic pursuit of technological advances, according to Ratner Prestia's Joshua L. Cohen. It is a business endeavor that, when successful, provides the competitive edge to develop long-lasting commercial assets, with sustained commercial advantage.
By Joshua L. Cohen
9 minute read
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