Joshua M Peck

May 24, 2024 | The Legal Intelligencer

Last week, I reviewed some of the lessons learned (a few of them harshly over 30 years of legal PR. Today, we close out the article, beginning with "how to pick a job."

By Joshua M. Peck

9 minute read

May 14, 2024 | The Legal Intelligencer

I've worked in-house, as well as in the outhouse (seemingly), in PR firms and in my solo practice. Let's see if I can boil down my experiences to 11 useful or at least mildly interesting events and thoughts for the PR audience, some of them so obvious they are often ignored.

By Joshua M. Peck

10 minute read

April 01, 2024 | Daily Report Online

So, even though a lot of things are indeed happening in person again, some lawyers simply can't —or don't want to—make an appearance. Yet, business development, and attracting the work after the work you're currently doing is done, remains important. How does one stay visible without being physically present?

By Joshua M. Peck and Jamie K. Mulholland

8 minute read

May 04, 2023 | Daily Report Online

"It doesn't mean anything," said the attorney, who has been listed in the Chambers and Partners Guides more than 20 times over the course of his career. "I know people who've been listed for years who just aren't very good litigators any more, and some of them never were. They've lost 20 miles off their fastball, metaphorically speaking, but they're still in there."

By Joshua M. Peck

6 minute read

April 13, 2023 | The Legal Intelligencer

In a column last month, I covered the changing challenges of the media relations function in legal marketing. I'll cover two others today with three marketing leaders on the front lines, learning about the evolution of law firm business development, and what's happening with the all-important event—in-person or online gatherings for clients and prospects.

By Joshua M. Peck

9 minute read

March 15, 2023 | The Legal Intelligencer

For a marketer focused on media relations—as your author has been for some 29 years—the journalistic landscape is very different now from what it was in 1994, and it affects the practice of media relations.

By Joshua M. Peck

7 minute read

October 18, 2005 | The Legal Intelligencer

There is an old adage in the public relations business - Mark Twain and Voltaire are each said to have coined it - that goes, Never argue with anyone who buys ink by the 500-gallon drum. The corollary in legal marketing would be Don't ever offer a 'no comment' to the press, either.

By Joshua M. Peck

6 minute read