Joy Martini

March 21, 2016 | New York Law Journal

Joy Martini of Martini Consulting writes: Given the potential opportunities and real costs to attract and retain talent, it pays to proceed with caution and allocate significant marketing resources to integrate a government lateral.

By Joy Martini

16 minute read

April 20, 2015 | New York Law Journal

Joy Martini, a principal with Martini Consulting, writes: The kind of writing you've been trained to do is unique and, to the non-lawyer or no-longer-practicing lawyer, kind of burdensome. There is another writing discipline, marketing writing, that is a key component of client nurture and firm branding.

By Joy Martini

8 minute read

April 20, 2015 | New York Law Journal

Joy Martini, a principal with Martini Consulting, writes: The kind of writing you've been trained to do is unique and, to the non-lawyer or no-longer-practicing lawyer, kind of burdensome. There is another writing discipline, marketing writing, that is a key component of client nurture and firm branding.

By Joy Martini

8 minute read

February 02, 2015 | New York Law Journal

Joy Martini of Martini Consulting writes: With more than 160,000 lawyers licensed to practice in the state of New York, getting and growing clients is combat, pure and simple. What's a partner to do? What a partner does best: Get in the arena.

By Joy Martini

12 minute read

February 02, 2015 | New York Law Journal

Joy Martini of Martini Consulting writes: With more than 160,000 lawyers licensed to practice in the state of New York, getting and growing clients is combat, pure and simple. What's a partner to do? What a partner does best: Get in the arena.

By Joy Martini

12 minute read

October 28, 2013 | New York Law Journal

Joy Martini, the founding partner of Martini Consulting, writes: Even if a law student secures a dream spot at a law firm, the truth is it doesn't get easier down the road. It's not just the high pressure and long hours. Today, firms expect more than just great work product. Firms want business generators to materialize out of the young lawyer ether. There are some basic ways to get smart, stand out and add value to your law firm home.

By Joy Martini

7 minute read

April 22, 2013 | New York Law Journal

Joy Martini and Nancy Rowe, legal marketing and communications specialists with Martini Consulting, write: Client development will be a primary driver of a student's professional success, however, legal marketing is not a requisite component of the law school curriculum. In the broadest sense - and soon - we need to address the gap in the lawyer production line: We are manufacturing technical specialists in a world that puts a lot more emphasis on business savvy.

By Joy Martini and Nancy Rowe

8 minute read

May 24, 2013 | New Jersey Law Journal

Legal marketing is not a requisite component of the law school curriculum and it's certainly not anything conventionally and meaningfully addressed in summer associate programming. We need to address the gap in the lawyer production line: We are manufacturing technical specialists in a world that puts a lot more emphasis on business savvy.

By Joy Martini and Nancy Rowe

8 minute read

June 20, 2013 | Connecticut Law Tribune

I recently reviewed a presentation to law firm marketers examining how firms can leverage their brand by hopping on the information highway. This is the topic, and opportunity, du jour, of course.

By JOY MARTINI

10 minute read