September 21, 2021 | Daily Business Review
Legal Marketing's Next Digital Chapter Hinges on Numbers and Nimble StrategiesAttorneys are finally going digital. Social distancing measures brought about by COVID-19 accelerated the adoption of online tools for many organizations—even among notoriously "old school" lawyers.
By Katherine Doble
5 minute read
November 16, 2020 | Daily Business Review
Strategies to Gain New Business, Strengthen Relationships and Execute Deals in 2021As many law firms remain practicing remotely while the global race for a vaccine continues, and as law firms continue to adapt to changes within the industry as a result of the pandemic and to lay the footing for long-term success, lawyers have no option but to become comfortable with creating new business relationships and closing deals virtually.
By Lauren Fallick and Katherine Doble
7 minute read
October 08, 2020 | Legaltech News
The 'New Normal' Digital Strategy Will Be Permanent—and Imperative—Post-PandemicThere are several items that law firms need to be prepared for now in order to handle an influx of clients, an acceleration of legal proceedings and new public-facing expectations from clients once a vaccine does finally arrive.
By Katherine Doble, Ingage Biz
7 minute read
December 22, 2016 | Daily Business Review
Law Firm Marketing: Digital Media Planning for 2017Video, blogs and LinkedIn are easy places for lawyers and their firms to start their digital marketing campaigns, writes marketing professional Katherine Doble.
By Commentary by Katherine Doble
9 minute read