Kelsey Eidbo

May 15, 2024 | New York Law Journal

A successful PR program not only aligns with business development strategy but also has a real role in driving it. With the right conversations, processes and buy-in—and a clear understanding of common hurdles—a PR program can be a key pillar in business development success.

By Penny Paul, Kelsey Eidbo and Jaylen Pearson

8 minute read

January 03, 2024 | New York Law Journal

In their Law Firm Management column, Clay Steward and Kelsey Eidbo of Infinite Global discuss the concept of reputational resilience and emphasize how firms steadfastly building a positive reputation well in advance of any real or perceived threat are most likely to withstand a crisis when it does inevitably emerge.

By Clay Steward and Kelsey Eidbo

9 minute read

December 14, 2018 | New York Law Journal

By taking a thoughtful and strategic approach to promoting pro bono work, law firms can ensure they are telling their story to the right audiences while avoiding any perception that they are in it for the publicity.

By Ada Oni-Eseleh and Kelsey Eidbo

7 minute read